diff --git a/Makefile b/Makefile
index e744935..3366425 100644
--- a/Makefile
+++ b/Makefile
@@ -9,6 +9,7 @@ help:
 	@echo "make images      — convert content/images/*.jpg → WebP"
 	@echo "make artists     — regenerate artists.json from audio.yaml"
 	@echo "make content     — artists + images + audio"
+	@echo "make deploy-assets — rsync web/static/{audio,images}/ to sprade for production"
 	@echo "make tag V=patch|minor|major   — bump version tag and push"
 	@echo "make prefetch    — print sha256 + npmDepsHash + vendorHash for the homelab module"
 
@@ -31,6 +32,17 @@ artists:
 .PHONY: content
 content: artists images audio
 
+.PHONY: deploy-assets
+deploy-assets:
+	@if [ ! -d web/static/audio ] || [ -z "$$(ls web/static/audio 2>/dev/null)" ]; then \
+		echo "error: web/static/audio is empty. Run \`make audio\` first." >&2; exit 1; \
+	fi
+	@if [ ! -d web/static/images ] || [ -z "$$(ls web/static/images 2>/dev/null)" ]; then \
+		echo "error: web/static/images is empty. Run \`make images\` first." >&2; exit 1; \
+	fi
+	rsync -av --delete --progress web/static/audio/ deploy@sprade:/var/lib/docent/audio/
+	rsync -av --delete --progress web/static/images/ deploy@sprade:/var/lib/docent/images/
+
 .PHONY: build
 build:
 	cd web    && npm install && npm run build